Branding - Fauna&Flora

"Fauna&Flora" is a high-end, greek natural cosmetics company that is looking to renew their brand in order to attract a younger target - to do so, they want a new design made up of botanical illustrations inspired by the Greek Islands. I started this project investigating Greece's flora and fauna. After that, I developed different illustration styles using both traditional and digital media.The chosen design describes the content of the shampoo and soap in a direct, clear way, with bright colours that will attract their target audience.